In today’s world, visibility is no longer enough; if brands want attention, they have to earn relevance. That comes from understanding culture, working with creators, and showing up in ways that feel genuine. The panel explores how brands design for culture across social platforms, YouTube, short-form content, and live experiences, and how creativity builds real connection.
The panellists are:
- Roberto Dos Santos Saraiva, Partnerships Account Manager – Gumball 3000 (moderator)
- Jason Edwards, Entertainment & Tech Marketing Manager
- Joe Tattersall, Founder – The Content Group
- Olivia Deana, Creative Project Director
