Spark 2026: Keynote – From Silos to Systems – How Cultural Ecosystems Power the Future of Creativity

The future of creativity isn’t about silos, it’s about ecosystems. In this keynote, Alex Boateng, co-founder of music label 0207 Def Jam, examines how music, media, fashion, and technology are converging to build new cultural economies. Drawing on his career at the intersection of art and business, Alex reveals how creative power grows when communities and industries collaborate, not compete. This insightful, strategic keynote reframes how we think about audiences, partnerships, and creative ownership.

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