What does it take to turn influence into a lasting enterprise? In this high-impact session, Arcade CEO Jordan Schwarzenberger shares the playbook behind The Sidemen – one of the UK’s most powerful Gen Z entertainment ecosystems.
Discover the cultural shifts redefining media, why community now matters more than followers, and how creators are becoming the media companies of tomorrow. Jordan breaks down the strategies that drive relevance, longevity, and real commercial success, leaving you with a clear framework to build a brand that endures.
