Spark 2026: Immersion as a Medium – Creating Emotionally Powerful Environments for Large-Scale Live Events

This session explores how immersion has evolved into a creative medium in its own right. While technology is heavily involved, it’s how an experience makes them feel that people remember. Jorge Escobar, Founder and CEO at FrameMov, and Daniel Maloney, Technical Marketing Manager at Matrox, look at how these moments are created, and how creative vision meets the challenge of building at scale.

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