Spark 2026: Gaming at the Heart of Culture

Gaming has moved way beyond play. It shapes how communities form, how fandom works, how brands connect, how stories travel across screens into real-world experiences. Our panel explores gaming’s cultural power: how it builds belonging, drives participation, and connects people in ways other media often struggle to.

Taking part:

  • Kat Osman, Director – Lick PR (moderator)
  • Paul Crawford, Head of Esports – Motorsport UK
  • Stephanie Ijoma, Founder/CEO – Nnesaga
  • Paula Palomino, Director, Global Spanish Partnerships – Twitch

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