Rebecca Jackson discusses the intersections between the media tech and pro AV industries, focusing on how media tech vendors can effectively target the AV broadcast market.
Points discussed:
• Media tech vendors seek growth in pro AV, but face an information gap
• Understanding investment trends and opportunities is crucial
• Barriers to entry for media tech vendors, including lack of market understanding, differing routes to market, and the need for tailored marketing language
• Diverse buyer types in pro AV, each with distinct needs and purchasing behaviours
• Tailoring go-to-market strategies based on the specific requirements and preferences of different buyer segments
• Routes to market vary by buyer type, necessitating a flexible strategy that can accommodate direct sales, pro AV channels, and self-installation options
