Brian Solis’s ISE 2025 Business Keynote focuses on the transformative impact of AI on business and society, emphasising a human-centred perspective on technology.
Outline of topics covered:
• AI’s role in business: Solis urges leaders to embrace AI not just as a tool for efficiency but as a means to innovate and create new value
• Mindset shift required: He advocates for a beginner’s mindset that fosters creativity and exploration beyond traditional business practices
• Integration challenges: Many organisations still use AI to enhance outdated processes rather than leveraging its full potential for innovation
• Augmented intelligence: Where AI enhances human capabilities
• Disruption and innovation: Solis urges businesses to embrace disruptive changes that AI can facilitate
• Examples of successful AI use: IKEA successfully transitioned customer service roles into interior design
• Call to action: Leaders must challenge their assumptions about AI, explore the unknown and reimagine their business strategies
